Agatha
is starting a small jewelry design business called "budget beads and
baubles," and she plans to design jewelry that is aimed at teens and
young adults. agatha's target market is based on demographic factors.
Demographic factors are socioeconomic characteristics of a population
expressed statistically, such as age, sex, education level, income
level, marital status, occupation, religion, birth rate, death rate,
average size of a family, average age at marriage.
